Pride, glory, prizes, and confidence in your appearance being up to snuff. Also to show your moral support to other people out there are you try to win it all! As for what, the name's intuitive, you can figure that out.

[Exhale]

And tying the wishes is how it's done. You tie a written wish to the shoot, point it at either Altair or Vega up in the sky - or in this case what I figure is probably Altair and Vega - and they get the memo that way. It's one of those things where written contracts have more power.